Interview with Mark & Linda Gordon of My Seattle Night Out and Seattle Wave Radio
Mark: Yes, it’s free – but since it is FREE, we ask all the artists and bands to promote and talk about our website and radio to all their fans, friends and family with routine endorsements publicly, and through their social media network.
Linda: To follow us on Twitter and fan us on Facebook, to engage us in conversation on those accounts, to make sure they post their gigs on our calendar of events on our website, and post on our newly launched Seattle Music Facebook fan page at https://www.facebook.com/SeattleWaveRadio. We will share with our “personal” page which has 4,380 friends. When gigs are posted on our calendar, we tweet about them @SeattleNightOut and @4SeattleMusic, plus they will auto-post to our “personal” Facebook page.
Linda: I realize that takes a small amount of daily effort, but if they want more fans and to sell more CD’s, they have to “work it.” Our social media reach is very deep and we are highly rated and respected in the Seattle social media circles. Our total reach can be upwards of 40,000 people a day. This is worth more than any premium someone could pay for.
Mark: To have your tracks spinning on our radio is not a pay to play, nor are there politics involved. We make judgments on how often a track gets air time based on quality of music and demand. Everyone, though, that submits quality recordings has their tracks played. We want everyone to be heard.
Mark: When a band or artist promotes us, we will promote them heavily. As well, keep sending us new music, which keeps our programming fresh for the listeners.
Mark: On our MySeattleNightOut.com website player there is a selection for “National.” What this is is a play-list of songs from all the 400 plus NightOut sites across the country. When an artist puts a link to a single mp3 track in their profile, that track will play on all the other NightOut Radio players.
Mark: With Seattle WAVE Radio, our goal is to have a global presence. We will do that through our mobile apps deployment, marketing and station programming, and of course, it won’t happen without Seattle’s great music.
Linda: We did not start up Seattle WAVE Radio for any more important reason other than we saw a space which needed to be filled; we did it to support the local music community, and the local businesses. We are not just another advertisement post on Facebook or Twitter; nor simply just a community billboard. We socially engage people in conversation, and are personally active in promoting businesses, bands and artists with value added features.